Innovation and Strategy in the Heart of Marketing Excellence
Abhishek Gupta of Edelweiss Life Insurance shares his views on marketing trends in 2024
How Generative AI Can Transform the Insurance Sector
Kayzad Hiramanek of Edelweiss Life on Digital Solutions for Insurance Distributors
We are looking at ways to create unique experiences for our distributors: Abhishek Gupta
Abhishek Gupta, Chief Marketing Officer, Edelweiss Life, speaks about the brand building efforts of the company
The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio
Edelweiss Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication
What Does The Rise Of Gen AI Mean For Brands?
The strong presence of Gen AI has compelled marketers to craft tailored content that forges personalised connections with users
Unlocking India's Lucrative Investment Landscape for NRIs
In today's global investment landscape, Non-Resident Indians (NRIs) are rekindling their interest in India, drawn by its robust economic growth
For businesses to win at the marketplace, people need to win at the workplace: CHRO Saba Adil
For the CHRO of Edelweiss Life Insurance, Saba Adil, the road ahead for organisations will be determined by 2Cs - Culture and Capability Building.