"It’s never enough": 60 Percent* India’s Sandwich Generation worries about future financial security, shows Edelweiss Life study
National, February 12, 2025: Focused on offering the best to their parents and children, India’s Sandwich Generation feels unprepared for their own future.
Link all your marketing efforts back to the business goal: Abhishek Gupta
Abhishek Gupta, CMO, Edelweiss Life Insurance delves into the essence of customer experience, evolving role of PR, and growing importance of hyper-personalisation. He also offers a glimpse into Edelweiss’ plans for JFM.
Mind Over Money: Subhrajit Mukhopadhyay’s guide to meditation, productivity, and the art of staying grounded
In the fast-paced world of corporate leadership, maintaining balance can feel like an uphill battle. For Subhrajit Mukhopadhyay, Executive Director at Edelweiss Life Insurance, meditation and sound healing have become essential tools to navigate the challenges of a high-pressure environment.
2025 workplace trends: Navigating complex challenges & transformative opportunities for HR
As generative AI, hybrid work, and mental health take centre stage, HR emerges as a strategic powerhouse reshaping the future of work
Maha Kumbh impact: Spirituality will gain prominence in marketing - Abhishek Gupta
In an exclusive interaction with Adgully, Abhishek Gupta, Chief Marketing Officer, Edelweiss Life Insurance, speaks about the evolving marketing landscape in the BFSI industry.
Trends that will dominate marketing in 2025
Guest column: Religion and spirituality will be key marketing themes in 2025 and creator economy will boom unevenly, writes Abhishek Gupta, CMO of Edelweiss Life Insurance
Fundamentals and more: Teach your children all things money
Teaching your children to make money work for them is more than just building wealth—it’s about nurturing a mindset that understands the value of money, the importance of risk management, and the power of long-term planning.
I’m in my late 30s. I want to quit my job and start a business. How can I ensure my family's financial security
Venturing from a secure job to start your own business is a courageous and thrilling move. Here life insurance can be a powerful tool to provide that stability
Consumer centricity remains constant despite changes in consumer behavior: Abhishek Gupta Edelweiss Life Insurance
In the first part of the CXO Lounge series with ETBrandEquity, Abhishek Gupta, chief marketing officer at Edelweiss Life Insurance, discussed the evolving nature of marketing, emphasising that consumer centricity remains constant despite changes in consumer behavior and market conditions.
Here's how to teach BASICS of money management to your children
During your kids’ formative years, the priority should be on teaching them the BASICS — Budgeting, Allowance, Savings, Identifying needs vs wants, Counting money and Smart spending
Edelweiss Life records its highest-ever Claim Settlement Ratio of 99.23% in FY24
National, August 29, 2024: Underscoring its focus on customer centricity, Edelweiss Life Insurance has reported a Claim Settlement Ratio of 99.23% for the financial year 2023-24, the highest ever in company’s 13-year history.
Capital Small Finance Bank and Edelweiss Life Insurance enter into strategic partnership
Capital Small Finance Bank Limited (“Capital SFB”), India's first Small Finance Bank and Edelweiss Life Insurance announced their strategic partnership in Mumbai.