The 20-day campaign ended with a marathon that attracted participation by nearly 900 runners 

National, January 22, 2023: Tracing a heart on the map of India, Edelweiss Tokio Life Insurance’s Zindagi Express today pulled into its final destination Bhopal after journeying 5,500 kms through 50 cities and reaching over 1 million people to spread awareness regarding the need for organ donation in India. Honorable Vishvas Sarang, Minister of Medical Education, and Bhopal Gas Tragedy Relief & Rehabilitation, Madhya Pradesh Government represented Bhopal, the heart of India, in receiving the baton from Zindagi Express.  

Over the last 20 days, the life insurer has been undertaking an awareness tour called #PassItOn to educate and mobilise people towards the organ donation cause. Today, the life insurer conducted the finale to this journey, wherein nearly 900 people participated in a marathon with the presence of Smt. Malti Rai, Mayor of Bhopal and Shri Avinash Lavania , Collector and District Magistrate, Bhopal.  

Sumit Rai, MD & CEO, Edelweiss Tokio Life Insurance said, “Today’s conclusion is an important milestone in our Organ Donation journey. We are heartened to see that people turned out in big numbers not only today in Bhopal, but also throughout the journey, wherever we made a pitstop. This gives us immense confidence to expand our efforts towards this cause in the years to come.”  

For a 4th year in a row, MOHAN Foundation partnered with the life insurer as a Knowledge Partner and has been instrumental in bringing the subject matter expertise throughout the 20-day journey.  

Dr Sunil Shroff, Managing Trustee & Co-Founder, MOHAN Foundation said “India has a long way to go for both creating awareness and setting up processes to help make organ donation a usual everyday event rather than being an unusual one currently. This requires all the stakeholders be it government, private and non-profits to work together. The commitment of entities like Edelweiss Tokio Life will help inspire more such groups to help this noble cause and help in changing this status-quo.” 

After kicking off its initiative in Hyderabad on January 5, the Zindagi Express has been conducting heavy engagement at 10 pitstops – Mumbai, Nashik, Vadodara, Ahmedabad, Jaipur, and Gwalior on the Western belt and Raipur, Ranchi, Patna, and Lucknow on the Eastern belt. Today, both the Zindagi Express canters converged in Bhopal. The life insurer will additionally be visiting two more cities – Jamshedpur and Gurugram – in the days to come to conduct awareness sessions. These on-ground efforts have been supported by robust digital, PR, and employee outreach.  

Dr. Fr. John P J, Principal, Bhopal School of Social Sciences said “We have a track record of supporting causes of social importance. As an educational institution, we believe it is pertinent for our students, alumni, and the larger community to educate themselves regarding the societal needs and contribute constructively to aide certain causes. Our partnership with Edelweiss Tokio Life is a continuation of that belief.”   

The life insurer embraced Organ Donation as its flagship social cause in 2019. In the first year alone, it was able to galvanize 1,13,000 organ donation pledges in a single month. In fact, it created a new GUINESS WORLD RECORDS title for highest number of pledges collected by an organ donation campaign in a single day (54,626 pledges).  

Cumulatively, over the last 4 years, the life insurer has been able to reach 70 million+ people through a robust digital and media outreach.  

For those keen on joining the movement, you can visit here and pledge to donate your organs: Organ Donor Card (mohanfoundation.org) 

About Edelweiss Tokio Life Insurance 

Edelweiss Tokio Life Insurance established nationwide operations in July 2011 with an immovable focus on protecting people’s dreams and aspirations. Guided by customer insights, Edelweiss Tokio Life has been offering need-based and innovative life insurance solutions to help customers live their #ZindagiUnlimited. With a customer-centric approach, the company endeavours to build a multi-channel distribution network to effectively serve its customers across the country. As of March 2022, the life insurer has established 109 branches in 88 major cities. 

Awards: 

Edelweiss Tokio Life Insurance has been consistently recognized by the Great Place To Work Institute for its employee-centric workplace practices. In 2022, the company has been recertified as a Great Place To Work, ranked #51 in India’s Best Companies to Work For 2022, and recognised among Best Workplaces in Life Insurance India as well as India's Best Workplaces in BFSI.  

Another crowning achievement has been the GUINNESS WORLD RECORDS title for collecting highest number of pledges for organ donation in a single day. The company has been awarded at multiple forums like SKOCH Awards 2019 and India Insurance Summit & Awards 2020 for Product Innovation, TISS LeapVault CLO Awards 2019 for its Sales Enablement efforts and Campaign PR Awards India 2020, E4M Indian Content Marketing Awards, & Tokio Marine’s Good Company Awards 2019 for its social initiative on organ donation. 

To learn more about Edelweiss Tokio Life Insurance, please visit www.edelweisstokio.in