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Edelweiss Tokio Life’s 12-year journey of growth, customer centricity, and innovation

4/23/25 4:34 AM

Subhrajit Mukhopadhyay, Executive Director, Edelweiss Tokio Life Insurance said, “Over the 12 years, we have made consistent efforts towards building an organization that can impart value to every stakeholder it interacts with. We are proud that we have made significant strides in that direction – be it product innovation to give superior solutions to the customer or inculcating the right culture of advisory and distribution, we have grown the business while building a quality organization.”

In recent years, the company has focused on bolstering its quality parameters by driving organization-wide projects to improve distributor and customer experience. These projects have been aimed at creating ease of business for distributors, overhauling the advisory approach to make it more solution-oriented instead of product-oriented, and simplifying the customer’s lifecycle with the company.

“As the insurance ecosystem changes at a fast pace, our priority has been to be intuitive in gauging the organization’s requirements for each phase of growth. At this juncture, technology is playing a vital role to bring in innovation and facilitate key changes and building a future-ready organization. We are focusing on building those capabilities,” Mukhopadhyay added. 

In FY23, the company reported a Claim Settlement Ratio of 99.20%, and a Net Promoter Score of 54.

About Edelweiss Tokio Life Insurance

Edelweiss Tokio Life Insurance established nationwide operations in July 2011 with an immovable focus on protecting people’s dreams and aspirations. Guided by customer insights, Edelweiss Tokio Life has been offering need-based and innovative life insurance solutions to help customers live their #ZindagiUnlimited. With a customer-centric approach, the company endeavours to build a multi-channel distribution network to effectively serve its customers across the country. As of March 2023, the life insurer has established 109 branches in 88 major cities.

Awards:

Edelweiss Tokio Life Insurance has been consistently recognized by the Great Place To Work Institute for its employee-centric workplace practices. In 2023, for the 3rd consecutive year the company has been recertified as a Great Place To Work, ranked #38 in India’s Best Companies to Work For 2023, and recognised among Best Workplaces in Life Insurance India, ranked #3. The company also has been recognised for Best Workplaces in Building a Culture of Innovation as well as India's Best Workplaces in BFSI.

Another crowning achievement has been the GUINNESS WORLD RECORDS title for collecting the highest number of pledges for organ donation in a single day. The company has been awarded at multiple forums like SKOCH Awards 2019 and India Insurance Summit & Awards 2020 for Product Innovation, TISS LeapVault CLO Awards 2019 for its Sales Enablement efforts and Campaign PR Awards India 2020, E4M Indian Content Marketing Awards, & Tokio Marine’s Good Company Awards 2019 for its social initiative on organ donation.

To learn more about Edelweiss Tokio Life Insurance, please visit www.edelweisstokio.in

 

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