Given the large-scale disruption caused by Covid-19, normal life as we know it, has been changed irrevocably. People are battling physical and mental health challenges across the country. Understanding this and aligned with its commitment to employee well-being, Edelweiss Life Insurance has prioritized its focus on employee health with its unique initiative – Impacting Lives.  

Commenting on this initiative, Vikas Bansal, Chief Human Resource Officer, Edelweiss Life Insurance said, “Covid-19 has blurred the line between professional and personal lives. So, there is an urgent need for HR leaders to redefine those boundaries. From an organizational perspective, the first victim of the Covid-19 pandemic has been the wellbeing of employees across sectors and we want to take concrete measures to help our employees tackle this challenge more effectively.”

The Impacting Lives initiative was born out of insights collected through several rounds of discussions between HR, Senior Leaders and employees. With employees seeking leadership support to unplug from work and dedicate more time to loved ones, the aim is to holistically care for employee wellbeing – physical, mental & financial – and, thereby Impacting Lives.

“Considering the limitations on venturing out of house, we realized that a lot of our employees were avoiding taking time off. Traditionally taking time off has meant stepping out of our house to go on a vacation or visit the extended family. With the lack of that freedom currently, more employees are taking on work as a way of spending time productively even beyond office hours. So, as an organization it was incumbent upon us to provide meaningful avenues for our employees to take some personal time,” Bansal added. 

While Edelweiss Life Insurance has always seen health and wellbeing of employees as top priority, this focus has become far more amplified in the current environment. Over the past few months, the insurer has taken several steps in this direction, including counselling services, doctors on call, mediation sessions, among others.

Impacting Lives was flagged off last week with Staycation, an extended weekend for employees, to acknowledge the role of families in the robust growth momentum of Edelweiss Life since the beginning of April. This initiative will be continued over the coming months through a pre-determined wellness calendar, facilitating sessions on at-home fitness, nutrition, counselling services for mental health and much more.  

In the months to come, the insurer will also expand the scope of Impacting Lives by promoting social responsibility among their employees to contribute to the wellbeing of customers and the community at large.

About Edelweiss Life Insurance

Edelweiss Life Insurance is a joint venture between Edelweiss Financial Services Limited, one of India’s leading and diversified financial services companies and Tokio Marine Holdings Inc, one of the oldest and largest insurance companies in Japan. Edelweiss Life launched its pan-India operations in July 2011, offering proprietary need-based solutions to help customers meet their life stage financial goals. This lineage brings together a deep understanding of customer needs and international expertise. The company is headquartered in Mumbai, serving its customers through 51,723 personal finance advisors as on March 31, 2020 across 121 branches in 93 major cities.

Awards:

Edelweiss Life Insurance has been consistently recognized for its Product Innovation capabilities at several forums, namely Golden Peacock Awards 2018, Golden Globe Tigers Awards 2018, ET NOW - BFSI Awards 2018, Times National Award for Marketing Excellence 2018, India Insurance Summit 2019 and Skoch Awards 2019.